Responsibilities

• Develop, refine, and oversee the voice of Complex Bets across TikTok, demonstrating excellent judgment around sports betting, predictive markets, sports culture, and internet-native conversation.
• Create, curate, and publish all content for the Complex Bets TikTok account, balancing entertainment, education, and audience engagement.
• Identify and capitalize on trending sports, betting, and prediction market narratives, creating content around major sporting events, market swings, cultural moments, and internet discourse.
• Lead community management, moderation, and audience engagement while maintaining the distinct voice of Complex Bets.
• Surface and pitch viral betting storylines, sports narratives, predictive market movements, and social-first content opportunities to editorial and social teams.
• Translate betting lines, futures, prop bets, prediction markets, and sports data into engaging, digestible TikTok content.
• Own key content pegs across major sports calendars, including NFL, NBA, MLB, NHL, UFC, college sports, soccer, and emerging prediction market opportunities.
• Work closely with editorial, video, design, commerce, partnerships, and events teams to develop TikTok-first coverage and campaigns.
• Execute promotion of Complex Bets content initiatives, live events, watch parties, partner activations, and commerce opportunities.
• Develop original real-time content around games, live events, breaking news, betting trends, internet memes, and cultural moments.

Requirements

• 2–4 years of social media, editorial, sports media, or content experience at a publisher, sports brand, betting company, or media platform.
• Deep understanding of the Complex brand, audience, and voice.
• Strong knowledge of sports betting, gambling culture, fantasy sports, predictive markets, and sports media.
• Passion for sports, internet culture, and real-time conversation.
• Proven understanding of TikTok platform strategy, audience growth, and engagement optimization.
• Ability to quickly identify emerging narratives and trends before they reach peak virality.
• Excellent writing, editing, communication, and decision-making skills.
• Comfortable appearing on camera and developing a personal presence within content.
• Willingness to work nights, weekends, and holidays during major sporting events and tentpole moments.
• Strong understanding of responsible gaming guidelines and sports betting compliance considerations.

Preferred

• Entrepreneurial mindset
• Deep understanding of sports culture and internet behavior
• Strategic and analytical thinker
• Audience-first decision maker
• Strong news judgment
• Creative storyteller
• Action-oriented
• Results-driven
• Innovative and trend-forward
• Thrives in fast-moving, real-time environments