Responsibilities

• Lead copy for Claude brand campaigns end to end: campaign platforms, manifestos, headlines, film and audio scripts, OOH.
• Work from any starting point, from a fully fleshed brief to just an idea, and push the work forward.
• Write with nuance for audiences that bring real tension to the subject: calibrate claims, meet skepticism head-on, and earn trust without flattening the idea or the voice.
• Partner cross-functionally with brand marketing, media, product marketing, and comms to get campaign work shipped, with the independence to drive it and the collaboration to make it better.
• Understand how the Claude voice flexes across the rest of the business, including enterprise, developer, and product, and keep campaign work coherent with the whole.
• Build on Claude's voice and tone foundations as you go, and feed what campaign work teaches you back into the guidelines.
• Hold the bar through production: scripts in the edit, lines in the layout, copy through legal and review without losing what made it great.

Requirements

• 12+ years of experience with a portfolio rooted in campaign work, showing concept development and execution across multiple channels and formats.
• Have worked both in-house and at agencies, across a variety of companies and product types, and can speak to what each side taught you.
• Have a strong advertising portfolio: brand campaigns executed with high craft across film, OOH, social, and digital.
• Think conceptually and build while you go. You've been in startup mode, you can start from the smallest of briefs, and you don't need a finished strategy to make progress.
• Push beyond the brief when you're given one, and bring back something better than what was asked for.
• Have written for nuanced subjects and audiences where trust was at stake. A brand that had to thread a trust-and-safety line is a plus, but at minimum you've spoken to a specific audience holding real tension and found the line that worked.
• Have worked with a voice and tone that was still taking shape, and helped it grow, contributing to guidelines through shipped work rather than waiting for them to be finished.
• Understand what stays fixed and what moves when a brand voice flexes across audiences, and can articulate it.
• Operate at a senior level: independent enough to drive work yourself, collaborative enough to make cross-functional partners better, and consistent about getting work shipped.