Freelance Social Media Manager

Responsibilities

• Manage day-to-day social channel operations, content calendars and publishing across Instagram, TikTok, YouTube and relevant emerging platforms.
• Schedule, format, tag and quality-check content, tailoring copy and creative to each platform and the client’s brand voice.
• Engage with online communities, monitor conversations and escalate potential reputational issues as needed.
• Create and edit social-first photo, video and quick-turn content for Reels, Stories, TikTok and other formats.
• Identify timely trends, cultural moments and audience conversations that offer authentic engagement opportunities.
• Source, brief and coordinate creators and UGC content from development through feedback, approvals and delivery.
• Collaborate with internal teams and clients to keep content on strategy, on brand and on schedule.
• Stay current on platform updates and recommend improvements to channel execution and workflows.

Requirements

• 2+ years of hands-on social media management experience at an agency or in-house brand.
• Experience managing content calendars, publishing and community engagement across multiple social platforms.
• Ability to capture and edit compelling short-form photo and video content independently.
• Experience working with creators and UGC, including briefing, feedback and approvals.
• Strong writing, editing and quality-control skills, with the ability to adapt to a defined brand voice.
• Knowledge of Instagram, TikTok, YouTube, social trends and platform-native content best practices.
• Highly organized, collaborative and responsive in fast-moving environments; familiarity with publishing or listening tools such as Sprinklr is a plus.

Preferred

• Experience in tech and with Gen Z audiences is strongly preferred.

Benefits

• Not eligible for company benefits