Freelance Social Media Manager at Rousse Dance | USA

Freelance Social Media Manager

USA (On-site)

Salary Not AvailableIntern/New GradContract

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive social content and ambassador program management for a luxury-documents brand, with hands-on community replies and archival-style storytelling.

Own content strategy and ambassador program oversight across Instagram and TikTok.
Must-have: proven social media management with high-end aesthetic curation.
Standout: managing a tiered ambassador program and quarterly Design Chats.

Execute Content Strategy: Develop and post content aligned with our four brand personas, creating engaging media like "The Slide Test" reels for contemporary dancers or "GRWM" (Get Ready With Me) audition features for jazz powerhouses.
Manage the #RousseDanceCollective: Oversee our tiered ambassador program (The Protégés, The Elites, and The Visionaries). You will be responsible for reviewing applications, selecting dancers who represent our brand personas, and ensuring ambassadors fulfill their monthly requirements (e.g., 2 Reels/Carousel posts and bio mentions).
Track & Analyze: Utilize influencer tracking tools like Grin or Shopify Collabs to monitor ambassador posting consistency and referral code usage to prevent sending gear to "ghost" ambassadors.
Community Engagement: Actively manage our community by replying to every single comment in the first hour of posting to maximize algorithm reach, and by gathering product feedback from our ambassadors' quarterly "Design Chats".
Visual Storytelling: Maintain a high-contrast, editorial-style, and minimalist aesthetic across all platforms that treats our garments as permanent archival pieces rather than fast fashion.

Digital Native: proven experience managing social media accounts, specifically on Instagram and TikTok, with a keen eye for high-end aesthetic curation.
A Dance Insider: understand dance culture, technique, and terminology. You know the difference between a high-cut jazz silhouette and a contemporary floorwork look, and you would never let a photo with "sickled feet" make it onto our feed.
Highly Organized: you excel at tracking moving parts, managing spreadsheets, and maintaining clear communication with dozens of brand ambassadors.
Detail-Oriented: you know how to craft captions that balance "The Narrative" (luxury, elite vibes) with "The Technicals" (functionality, stretch, durability).