Social Media & Marketing Coordinator

New Jersey, USA (Remote)

$23/hr – $28/hrMid LevelPart time

Posted 4 hrs ago

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Job Summary

Own and manage Bridge Marina’s social presence end to end, driving platform-specific content, publishing cadence and audience engagement across multiple channels while coordinating assets with the marketing team.

  • Own content calendar development and execution across platforms
  • Collaborate with internal teams to source assets and optimize platform showcases
  • Monitor engagement, curate user content and respond appropriately

Job Description

Responsibilities

  • Take primary responsibility for keeping Bridge Marina's social presence engaging, organized, consistent and on schedule.
  • Content may include: - Photos and carousels - Instagram and Facebook Stories - Short-form video and Reels - TikTok content - Behind-the-scenes moments - Boats and boating experiences - Member and guest experiences - Team moments - Events and happenings - Boating tips and quick how-to content - Seasonal and real-time content - Promotional content
  • - Review incoming photos, video, information and content opportunities from our team - Identify the strongest angles, moments and stories within those assets - Turn raw photos and video into polished, engaging social content - Perform straightforward photo and video editing as needed - Write engaging captions, hooks, headlines and calls to action - Schedule and publish content - Maintain an appropriate posting cadence across platforms - high quantity and high quality - Ensure planned content actually gets completed and published on time - Coordinate content around promotions, seasonal priorities, events and business needs - Identify upcoming gaps in the content calendar - Proactively work with teammates for the photos, video or information needed to fill those gaps - Maintain an organized library of photos, videos and reusable creative assets - Check scheduled and published content for accuracy, links, formatting and presentation - Respond to routine social comments and questions Create for the Platform
  • - Help us make better use of each social platform rather than simply publishing the exact same thing everywhere. - You'll adapt the content, copy, format, length and presentation appropriately for channels including: - Instagram - Facebook - TikTok - YouTube - LinkedIn - Google Business Profiles - X and Threads - You'll work with our marketing and content team to continually improve how Bridge Marina shows up on each platform.
  • - Regularly monitor comments, tags and mentions - Respond to routine social comments and questions - Engage appropriately with followers and other relevant accounts - Identify and organize useful user-generated content - Monitor relevant boating and local conversations - Help monitor online reviews - Identify real-time content and engagement opportunities - Escalate sensitive customer service, reputation or brand-safety issues when appropriate Good judgment is extremely important. You'll be communicating publicly on behalf of an established brand and should understand when you can respond independently and when something needs additional attention.
  • - Gather available inventory photos and assets from our sales and on-site teams - Select, edit and organize listing photography - Gather accurate specifications and information from our sales team - Write clear, appealing boat descriptions - Create and maintain online boat inventory listings - Update pricing, availability and listing details as needed - Update or remove sold inventory promptly - Identify listings that would benefit from better photos, descriptions or presentation - Request additional photos or information when needed - Help maintain an organized library of boat and inventory content

Preferred

  • Helpful Experience Experience with some combination of the following is helpful: - Social media management - Social media content creation - Short-form video editing - Reels and TikTok - Basic Photo editing - Canva, Adobe or similar creative tools - Social media scheduling tools - Meta Business Suite - YouTube - LinkedIn - Google Business Profiles - Email marketing platforms - Product or inventory listings - Writing product or inventory descriptions - Social and digital analytics - Organizing photo and video libraries - AI tools that improve efficiency, ideation or content workflows You do not need to be an expert in every tool on this list. We are more interested in someone who demonstrates strong creative instincts, organization, initiative, good judgment and the ability to learn.

Benefits

  • Health insurance
  • Vision insurance
  • Dental insurance
  • Flexible schedule
  • Flexible work from home options available.
Bridge Marina Inc logo

Bridge Marina Inc

2.1 Glassdoor

At Bridge Marina, we are passionate about helping our guests find their perfect boating experience. We offer a range of boating experiences to suit every lifestyle, from learning to boat with our On-Water Training Services, to New Jersey's premier Boating Club, to new and pre-owned boat sales, to our luxury rental fleet. Combine our signature, award-winning service with our tailored approach to the boating lifestyle, and you’ve found the best boating experience on Lake Hopatcong, or anywhere else.

Founded in 1956
Lake Hopatcong, New Jersey, USA
14 employees (2 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
5.6K
Monthly Google Ads Budget
$15
Traffic Source Mix
Search
25.5%
Direct
51.2%
Referral
5.9%
Social
16%
Paid
1.3%

Headcount Trend

Current headcount: ~14

Marketing Team

Marketing Team Size
1 (7% of company)
Marketing Roles Posted (Last 30 Days)
1