Responsibilities

• Commerce Media & Programmatic Strategy
• Lead the development and execution of full-funnel commerce programmatic strategies across retailer, marketplace, and open-web ecosystems, connecting brand objectives with shopper and commercial outcomes.
• Build audience strategies using retailer first-party data, shopper behavior, purchase signals, category insights, and CRM or brand data to reach high-value audiences across the path to purchase.
• Provide strategic leadership across Amazon DSP, Walmart Connect, and other retail media and programmatic platforms, including onsite and offsite activation opportunities.
• Develop recommendations across audience segmentation, retail moments, inventory, creative formats, bidding, budget allocation, measurement, and optimization, with a focus on conversion, sales, ROAS, new-to-brand growth, and incrementality where available.
• Campaign Activation & Performance
• Oversee the setup, execution, optimization, and reporting of commerce programmatic campaigns across DSPs and retail media platforms, ensuring alignment to product, category, promotional, and seasonal priorities.
• Improve performance through audience refinement, bid and budget optimization, inventory curation, creative and offer testing, frequency management, and lower-funnel conversion analysis.
• Identify opportunities to expand investment across retail media networks, marketplaces, and commerce-enabled channels based on shopper behavior, retailer priorities, product availability, and measurable growth potential.
• Establish activation, quality assurance, measurement, and learning-agenda best practices that connect media performance with commerce outcomes and support scalable execution.

Requirements

• 5+ years of experience in programmatic advertising, commerce media, retail media, shopper marketing, eCommerce, or performance media activation.
• Hands-on experience managing campaigns within Amazon DSP and other leading demand-side or retail media platforms; experience with Walmart Connect or additional retailer ecosystems is a plus.
• Experience developing full-funnel media strategies within commerce media, retail media, eCommerce, marketplace, CPG, or omnichannel marketing environments.
• Strong understanding of retailer first-party data, shopper audiences, bidding and budget strategies, onsite and offsite inventory, closed-loop measurement, ROAS, new-to-brand metrics, incrementality, and optimization methodologies.
• Demonstrated success managing complex client relationships and translating media, shopper, and commerce performance into clear investment and growth recommendations.
• Experience mentoring, coaching, or managing team members.
• Strong analytical and problem-solving capabilities, including the ability to connect campaign metrics with sales, conversion, category, and customer outcomes.
• Advanced Excel skills, including Pivot Tables, lookups, and performance analysis.
• Excellent communication, presentation, and storytelling abilities, with the ability to simplify complex media and commerce concepts for cross-functional and senior audiences.
• Ability to balance strategic commerce leadership with hands-on programmatic execution when needed.

Benefits

• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
• We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements