Responsibilities

• Lead creative concept development for integrated advertising campaigns and product launches.
• Turn marketing strategy and creative briefs into compelling campaign platforms, big ideas, visual systems, and executions.
• Personally create work, including graphic design, campaign layouts, social creative, digital advertising, presentations, storyboards, moodboards, and other visual assets.
• Develop headlines, campaign copy, scripts, social content, product messaging, and other brand communications.
• Establish and maintain a consistent visual and verbal direction across channels.
• Art direct and help execute photo and video productions, including shot development, treatments, storyboards, talent direction, and on-set creative direction.
• Concept short-form video, social-first content, paid-media creative, product demonstrations, and lifestyle content.
• Partner with designers, photographers, videographers, editors, copywriters, strategists, media buyers, developers, and outside production partners when additional resources are needed.
• Develop presentation-quality concepts and pitch creative internally and directly to clients.
• Think through how a central campaign idea translates across paid media, organic social, influencer marketing, PR, web, email, retail, events, and sales channels.

Requirements

• 5+ years of creative experience, ideally within an advertising agency, creative studio, consumer brand, or similarly fast-paced environment.
• A portfolio that demonstrates both strong conceptual thinking and exceptional execution. We want to see the ideas behind the work as much as the finished product.
• Strong graphic design and visual communication skills.
• A sophisticated understanding of typography, layout, composition, branding, and art direction.
• Proficiency with Adobe Creative Suite and/or comparable professional creative tools.
• Experience concepting and directing photography and video.
• Strong copywriting skills with the ability to develop campaign headlines, scripts, social copy, product messaging, and brand voice.
• Experience developing integrated advertising campaigns across multiple channels.
• A strong understanding of social media and how creative needs to adapt across platforms and formats.
• An understanding of performance creative and how advertising concepts can be translated into variations for paid social and digital media.

Preferred

• Golf industry experience is a plus