Responsibilities

• Concepting & Copy Development
• Write clear, engaging, and on-brand copy for digital, print, and multimedia channels — including ads, websites, emails, scripts, landing pages, event materials, and out-of-home.
• Become familiar with voice, tone, and style for five university brands, adapting writing to match each brand’s unique personality.
• Learn product and audience nuances for five distinct universities.
• Work from creative briefs to ensure messaging aligns with strategy, audience, and channel intent.
• Use AI tools (e.g., Writer AI, Microsoft Copilot) to generate options and iterate faster, while ensuring originality, accuracy, and brand compliance.
• Contribute to brainstorming sessions and conduct light market research to inform content direction.
• Explore multiple creative directions and bring forward fresh, thoughtful concepts that drive awareness and conversion.
• Partner closely with designers to develop integrated, action-oriented creative solutions.
• Attend project kickoffs, come prepared with a clear understanding of the brief, and actively engage with stakeholders to clarify strategy or ask questions.