Freelance Copywriter, Pregnancy & Baby

Responsibilities

• Write Across Channels
• Deliver copy for paid social, member and non-member emails, blog posts, editorial content, partnerships, and landing pages. Additional project types can be added by mutual agreement.
• Connect With Expecting and New Parents
• Bring your expertise in pregnancy and early parenthood to each project. Deliver copy that makes parents feel understood, answers real questions, and builds trust without leaning on fear or guilt.
• Own Your Process
• Turn a project brief into finished work using your own research, drafting, and working methods. Ask focused questions up front, then deliver by the agreed deadline.
• Bring Ideas to the Work
• Pitch strong hooks, fresh angles, and thoughtful concepts, drawing on your knowledge of the audience.
• Match the Brand Voice
• Deliver copy that fits Good Inside's voice and brand guidelines. Our experts review content on sensitive or medical topics before publication.

Requirements

• An experienced copywriter with a strong portfolio in the pregnancy, baby, parenting, or maternal health space. Direct experience writing about pregnancy and babies is essential
• Deeply familiar with the needs, concerns, and everyday experiences of expecting and new parents
• A versatile writer who can move from a paid social hook to an email to a substantive blog post
• An established independent writer who can take a brief and turn it into polished work
• Comfortable scoping projects, setting timelines, and making creative decisions with the information available
• A clear, thoughtful writer who balances empathy and credibility with marketing goals
• Organized and reliable at managing multiple projects and deadlines
• Open to feedback, with strong ownership of your deliverables

Preferred

• Have experience with membership or subscription businesses
• Have written for expert-led brands or translated expert guidance into accessible consumer content
• Have experience using performance insights to improve paid social and email copy