Freelance Copywriter (Gaming Social)

Responsibilities

• Write clear, concise, clever, and creative social post copy that brings the brand’s voice and tone to life
• Pitch engaging ideas for campaigns, reactive trends, and evergreen content.
• Tailor copy to different social platforms and formats
• Adapt socially native copy in a way that’s mindful of the tone of various games and IP
• Evaluate and shape ideas based on brand voice and tone, strategy, production feasibility, and the game.
• Partner with art/visual oriented creative teammates to ensure all content is on voice, on brand, and as compelling as possible.
• Present and sell ideas internally and externally through thoughtful concept slides.
• Stay up to date on social best practices, social trends, and gaming culture
• Build a deep understanding of the brand and its audiences, and write with those audiences and fandoms in mind.

Requirements

• 3+ years of experience copywriting at an advertising, marketing, or entertainment agency/brand OR copywriting in a community manager or social media manager role
• Knowledge and play experience of the games you are working on, being an enthusiast of said games is a HUGE plus.
• In-depth knowledge of social platforms, especially X, Instagram, and TikTok.
• The ability to speak fluent internet while maintaining a firm grasp of grammar and syntax.
• The ability to understand a campaign’s goals, audience, and message, then write copy to fit.
• A strong sense of humor and the judgment to use it in a way that fits the brand.
• Good judgment about how a brand can take part in social trends without sounding forced or “cringe”
• Exceptional written and communication skills with an ability to translate your great ideas into pitch slides
• Proactivity, accountability, strong time management, and organizational skills.
• The ability to manage multiple projects at once, sometimes under tight deadlines.