Responsibilities

• Manage and evolve paid creative strategy and development from concept to execution, partnering with teams to identify the optimal approach across several types of campaigns, including brand-building, action-driving, and experiential.
• Oversee and partner on the execution of creative assets from brief development, concepting, creative testing, production, and trafficking.
• Manage owned campaign strategy, partnering with teams to ensure proper brand representation and alignment.
• Partner to refine and evolve media channel strategy, collaborating with media planners to optimize channel mix, targeting, and spend across full funnel and platform recommendations, including driving innovation and exploration into new channels and opportunities.
• Oversee brand budget, necessary finance approvals, and budget efficiencies.
• Build Freedom’s paid media learning roadmap: partner with analytics teams to manage campaign reporting and results share-out, measure ROI, and identify best practices.
• Cultivate strong relationships across diverse teams, including brand, media, sports & stay ahead of industry trends and maintain a deep understanding of the competitive card space to inform strategic decisions and drive business objectives.
• Guide and develop junior team members, nurturing their growth and expertise.

Requirements

• Bachelor's Degree required
• 8+ years of relevant experience in Advertising, Media, or Brand.
• Proven track record as a self-starter, capable of translating high-level objectives into actionable campaigns
• Strong project and timeline management skills, ensuring timely and efficient campaign execution
• Production experience
• Proficient in trafficking assets
• Expertise in budget management and financial oversight
• Ability to innovate and bring fresh perspectives to campaign creative, media strategies, and project management
• Exceptional collaboration skills, with the ability to navigate diverse opinions and maintain strong relationships

Preferred

• Adaptability to changing priorities and responsibilities
• Ability to balance strategic vision with meticulous execution details
• Commitment to mentoring and developing junior team members
• Willingness to travel up to 20%, including occasional nights or weekends for production shoots

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.