Responsibilities

• Concept, shoot, and edit short-form video
• Create graphics, memes, and static posts that look and sound unmistakably Fred
• Write clean, clever copy for social, email snippets, and product placements.
• Spot trending formats, sounds, and cultural moments – and adapt them into Fred-worthy content
• Own Fred's TikTok Shop Affiliate program: sourcing creators, sending samples and PR boxes, managing outreach, writing briefs, and tracking performance
• Build and maintain relationships with creators and influencers across TikTok and Amazon Creator Connections
• Support paid boosts and cross-channel campaigns alongside the e-commerce team
• Be the voice of Fred: respond to comments, questions, and DMs with our cheeky, friendly tone
• Build monthly content calendars tied to product launches, seasons, and cultural moments
• Maintain a weekly scorecard for performance and know what the numbers actually mean (reach, views, engagement, saves, CTR, revenue)

Requirements

• 3+ years managing social for a consumer brand (gifts, lifestyle, or housewares is a plus)
• A portfolio of TikToks, Reels, or Shorts you actually concepted, shot, and edited yourself
• Strong graphic design skills. You can make a meme, a story graphic, and a product flat lay look good.
• Quick-witted copywriting instincts — voice, tone, and timing matter here.
• Comfortable on camera when needed, even better at directing others
• Experience with affiliate marketing and creator management: sourcing, briefs, usage rights, reporting
• Obsessed with social trends and what actually makes people stop scrolling
• Highly organized and able to balance creativity with deadlines and structure
• Adaptable, collaborative, and quick to pivot when the algorithm decides to ruin your week
• A real sense of humor and a genuine love for the brand — if you've never heard of Fred, spend 10 minutes at genuinefred.com before you apply

Benefits

• Medical, Dental, and Vision plans