Franchise Marketing Strategy Specialist

Responsibilities

• Assist franchisees in developing and implementing local marketing plans aligned with system strategy.
• Review marketing performance metrics and help identify opportunities for improvement.
• Assist franchisees in understanding marketing performance and return on marketing investment.
• Identify trends and share insights with franchisees and internal teams.
• Work with Paid Digital Shared Services to align marketing strategy with campaign execution.
• Partner with Marketing Technology to support franchise website updates and local SEO improvements.
• Provide guidance to franchisees on social media activity, online reputation management, and local digital visibility.
• Support development of marketing resources, playbooks, and training materials.
• Assist in delivering franchise marketing education through webinars, workshops, and conferences.
• Coordinate with Marketing & Brand Strategy on campaign messaging and brand initiatives.

Requirements

• 3–5+ years of marketing experience.
• Experience in digital marketing, local marketing, or franchise marketing preferred.
• Knowledge of digital marketing channels including PPC, paid social, and SEO.
• Ability to analyze marketing performance data and provide recommendations.
• Ability to manage multiple franchise relationships and projects simultaneously.
• Strong attention to detail and organizational skills.

Preferred

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• Experience in digital marketing, local marketing, or franchise marketing preferred.

Benefits

• Medical, Dental, and Vision insurance starting the first day of the month after you’re hired
• Competitive 401(k) match to help you invest in your future
• Enjoy 10 days of paid time off, plus 10 paid holidays and 2 floating holidays to recharge and celebrate
• We’re committed to your development withcareer advancement and professional growth