Franchise Marketing Manager

Chicago, IL (Hybrid)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead local marketing activation for franchise locations by translating national strategy into scalable local programs.

  • Own integration of local marketing across paid digital, email, and SMS to improve local ROI.
  • Must-have: 3–6 years of marketing experience with CRM platforms and data-driven growth.
  • Standout: strong franchise collaboration in a fast-paced startup environment.

Job Description

Lead local marketing activation for franchise locations by translating national strategy into scalable local programs.

  • Own integration of local marketing across paid digital, email, and SMS to improve local ROI.
  • Must-have: 3–6 years of marketing experience with CRM platforms and data-driven growth.
  • Standout: strong franchise collaboration in a fast-paced startup environment.
Big Blue Swim School logo

Big Blue Swim School

A swim lesson at Big Blue is unlike any other. We understand how important your child’s safety around the water is to you which is why we are the first to combine world-class swim instruction with an unbeatably easy experience for the entire family. Read more...Watch your child’s confidence grow in and out of the pool with our experienced staff of full-time teachers who understand the importance of providing your child with a consistent face each week. Our step-by-step program gets big results and tons of smiles. Track your child’s progress from your phone, tablet, or desktop. You will love our easy, flexible registration process that allows you to schedule all your kids into the same half-hour time slot with one click. Oh, and don’t forget about our super flexible make-up policy for free makeup lessons!Don’t worry about chattery teeth because our 90-degree pools and warm, hand-held showers make getting in and out of the pool completely painless. Our carpeted lobby and extra-large train tables allow for your little ones to move around freely and safely while having fun. It all adds up to BIG, confidence-building moments at Big Blue!

Founded in 2009
Chicago, Illinois, USA
430 employees (9 in marketing)

Traffic Signals

Monthly Visitors
87.9K
Monthly Google Ads Budget
$9.8K
Traffic Source Mix
Search
25.4%
Direct
33.8%
Referral
3.3%
Social
0.9%
Paid
0.3%

Headcount Trend

Current headcount: ~430

Marketing Team

Marketing Team Size
9 (2% of company)

Funding

Total Funding
$5M
Last Raise
$5M
Series Unknown, 9 years ago

Funding History

  • Jun 2017
    Series Unknown • $5M

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