Franchise Field Marketing Coordinator

Sacramento, CA (On-site)

$70K/yr – $75K/yrMid LevelFull time

Posted 17 hrs ago

Job Summary

Own in-market franchise marketing execution in the Bay Area by building strong relationships with franchise partners, supporting local campaigns, and identifying community opportunities.

  • Lead in-market marketing support for franchise partners
  • Identify opportunities and coordinate local activations with the Sr Franchise Marketing Manager

Job Description

Responsibilities

  • Maintain a consistent presence within Bay Area market through frequent restaurant visits and franchisee meetings.
  • Build strong working relationships with franchise owners, operators and restaurant teams.
  • Serve as an accessible, in-market marketing resource for franchise partners.
  • Support execution of local marketing plans developed with the Sr Franchise Marketing Manager.
  • Follow up with franchisees on agreed-upon marketing initiatives and help remove execution barriers.
  • Identify franchisee marketing needs and communicate opportunities, challenges and feedback to the Sr Franchise Marketing Manager.
  • Reinforce available marketing tools, resources, programs and approved vendors.
  • Proactively identify local marketing opportunities within assigned communities.
  • Build relationships with schools, youth sports organizations, community groups, local businesses and other potential partners.
  • Support franchisees in executing fundraising programs, team partnerships, sponsorships, community events and other approved local activations.

Requirements

  • 1–3 years of experience in field marketing, local store marketing, restaurant marketing, community engagement or a related field.
  • Restaurant, franchise or multi-unit retail experience preferred.
  • Strong interpersonal skills and confidence working directly with franchise owners and restaurant operators.
  • Highly organized, self-motivated and comfortable working independently in the field.
  • Strong verbal and written communication skills.
  • Ability to manage multiple restaurant visits, events and follow-up priorities simultaneously.
  • Strong attention to brand standards and executional detail.
  • Comfortable identifying opportunities and proactively building community relationships.
  • Valid driver's license, reliable transportation and willingness to travel extensively throughout assigned markets.
  • Ability to work occasional evenings and weekends based on business and community-event needs.
FAT Brands Inc logo

FAT Brands Inc

3.8 Glassdoor

FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast casual and casual dining restaurant concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Great American Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Yalla Mediterranean, Ponderosa and Bonanza Steakhouses, Twin Peaks, Fazoli's, Native Grill & Wings, Smokey Bones and franchises over 2,300 units worldwide.Our passionate and dedicated in-house support teams work across all brands. The Operations, Construction, Purchasing, Architecture & Design, Kitchen Design, Training, Logistics and Marketing departments are highly experienced and dedicated to helping our franchisees achieve their entrepreneurial goals. Our franchisees are in business for themselves, not by themselves. Our strategically aligned, complimentary restaurant concepts, provide our franchisees the opportunity for continued growth within the markets they develop, across multiple brands and industry segments, while diversifying their portfolio of brands.

Founded in 2017
Beverly Hills, California, USA
208 employees (41 in marketing)
68% recommend to a friend

Salaries

Posted range

$70K/yr – $75K/yr

Taken straight from the job posting.

Field Marketing median pay in the United States

$104K/yr

Most pay falls between $78K and $143K. Based on 1,058 salaries.

See all FAT Brands Inc salaries

Marketing Team

Marketing Team Size
33 (16% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$465.7M
Last Raise
$416.7M
Post IPO Debt, 2 years ago

Funding History

  • Nov 2024
    Post IPO Debt • $416.7M
  • Aug 2020
    Post IPO Equity • $9M
  • Mar 2020
    Post IPO Debt • $40M

Traffic Signals

Monthly Visitors
29.7K
Traffic Source Mix
Search
42.4%
Direct
33.3%
Referral
18.9%
Social
0.1%

Headcount Trend

Current headcount: ~208
FAT Brands Inc logo

Franchise Field Marketing Coordinator

FAT Brands Inc · Sacramento, CA · On-site