Responsibilities

• Develop and execute marketing programs and campaigns to increase brand awareness and drive business growth in the healthcare industry.
• Utilize market research and data analysis to identify target audiences, trends, and opportunities for marketing strategies.
• Collaborate with cross-functional teams, including sales, product development, and clinical teams, to create cohesive and impactful marketing initiatives.
• Utilize Marketing Automation platform (Salesforce.com) to monitor and track programs/campaigns performance, adjust strategies and tactics as needed to meet goals and objectives.
• Effectively manage and develop key communication channels including company website, email campaigns, and the company’s social media posts

Requirements

• Bachelor's Degree
• 7+ Years of professional marketing experience, preferably in the medical device industry
• Fractional or contract experience with tangible results
• Excellent communication and interpersonal skills with the ability to collaborate with cross-functional teams.
• Ability to work independently and with cross-functional stakeholders to analyze and synthesize complex data (both internal and from customers) to make recommendations pull through tactics on key marketing initiatives.
• Direct experience working with marketing automation (salesforce.com) platforms to track and pull through marketing programs and campaigns.
• Available to work onsite two days a week
• No immigration sponsorship is available for this role.