Responsibilities

• Develop and manage Islander 71’s overall marketing strategy and calendar
• Oversee social media planning, posting, and content coordination
• Manage monthly content cadence and ensure posts align with promotions, events, menu features, and brand priorities
• Own the relationship with outside marketing/digital vendors and ensure deliverables are on track
• Oversee and guide Google Ads / paid digital strategy
• Monitor and help improve SEO / local search presence / website visibility
• Make recommendations around marketing spend, priorities, and opportunities to drive traffic and awareness
• Coordinate with ownership/leadership on upcoming events, promotions, and business needs
• Track performance at a high level and report back on what’s working, what needs adjustment, and where to focus next

Requirements

• Experience in marketing strategy, social media management, and digital marketing
• Strong understanding of Google Ads, SEO, and local business marketing
• Ability to manage third-party vendors and hold them accountable
• Organized, proactive, and able to work independently with minimal oversight
• Hospitality, restaurant, lifestyle, or local brand experience strongly preferred
• Strong eye for brand voice, content quality, and consistency