Responsibilities - Develop and execute ShopHawk’s SaaS go-to-market strategy - Build a launch plan for the next 60 days - Define the ideal customer profile, target audience, buyer personas, and market positioning - Create or improve ShopHawk’s messaging, value proposition, website copy, landing pages, and sales materials - Develop customer acquisition strategies across LinkedIn, content, paid ads, partnerships, email, outbound support, webinars, and community channels - Build and manage the lead generation funnel - Help create demo, trial, onboarding, and conversion strategies - Work directly with the founders on brand voice, market positioning, and launch execution - Represent ShopHawk as a public-facing brand voice when needed - Appear in or help lead videos, webinars, podcasts, social content, interviews, and customer-facing campaigns - Track and report on KPIs including leads, demos booked, trial signups, conversion rates, CAC, activation, retention, and revenue impact - Manage or coordinate freelancers, designers, content creators, ad specialists, or agencies as needed - Create a repeatable growth system after launch Requirements - 5+ years of marketing, growth, or go-to-market experience - Direct SaaS experience is required - Proven experience launching or scaling at least one SaaS product - Experience working with early-stage startups or founder-led companies - Strong understanding of SaaS metrics including MRR, ARR, CAC, LTV, churn, activation, conversion rate, retention, and demo/trial funnels - Experience creating or leading go-to-market strategy - Ability to show real examples of SaaS growth, launch campaigns, landing pages, funnels, messaging, or revenue results - Comfortble being public-facing on video, webinars, social media, podcasts, customer interviews, or launch events - Applicants who do not meet these requirements will not be reviewed - Experience as a Fractional CMO, Head of Growth, VP of Marketing, SaaS Growth Lead, or GTM Consultant - Experience launching a SaaS product from pre-launch to first customers - Experience growing MRR or ARR - Experience building waitlists, beta launches, demo funnels, free trials, or early user acquisition campaigns - Existing SaaS/startup network - Ability to work quickly with limited structure - Comfortable being measured by outcomes, not activity - Please do not apply if your experience is mainly limited to: - Basic social media posting - Graphic design only - Influencer marketing only Nice-to-have - Experience as a Fractional CMO, Head of Growth, VP of Marketing, SaaS Growth Lead, or GTM Consultant - Experience launching a SaaS product from pre-launch to first customers - Experience growing MRR or ARR - Experience building waitlists, beta launches, demo funnels, free trials, or early user acquisition campaigns - Existing SaaS/startup network - Ability to work quickly with limited structure - Comfortable being measured by outcomes, not activity Benefits - Flexible schedule