Responsibilities

• Lead eCommerce Growth Systems (Small Team + Agencies)
• Oversee and guide a small marketing team and their day-to-day priorities
• Provide direction, guardrails, and accountability to outside agencies and contractors
• Identify gaps in the current team or vendor setup and recommend changes when needed
• Stop low-value work and refocus effort on initiatives that support the business
• Build Marketing Systems and Processes
• Create a practical marketing operating rhythm with clear priorities and ownership
• Implement planning and QA processes so work does not break SEO or site structure
• Define SOPs and checklists for recurring work such as content publishing, product launches, and on-page updates
• Establish scorecards and reporting so marketing activity ties back to real business outcomes
• Help implement practical HubSpot usage for attribution, lifecycle tracking, and reporting
• Own Site Architecture, Taxonomy, and Guardrails
• Define standards for product taxonomy, categories, filters, and attributes
• Reduce duplication and structural debt as the catalog grows
• Set and enforce guardrails so SEO or taxonomy changes are not made just because a tool recommends them
• Ensure site structure supports buying clarity, scalability, and long-term SEO stability
• Own SEO Strategy and Content Direction
• Align SEO strategy with how engineers and industrial buyers actually search
• Guide content creation toward supporting product pages and commercial intent
• Prevent content strategies that chase traffic but do not support the business? Build a content framework that strengthens the catalog and reinforces product expertise?

Requirements

• 7+ years of experience in marketing leadership, digital strategy, or eCommerce growth
• Experience with technical or B2B product merchandising
• Extensive experience with eCommerce Catalog merchandising CRO/UX over site
• Understand how site architecture, taxonomy, product pages, SEO, and content work together
• Experience directing agencies or external specialists
• Comfortable diagnosing messy systems and bringing structure to them
• Prefer solving real business problems over chasing marketing trends

Preferred

• Experience with industrial, manufacturing, or technical product environments is a strong plus.