Growth Marketing Lead
Launch Day
USA (Remote)
$110K/yr - $150K/yrIn-houseFull-timeMid level4+ years exp.
13 hrs ago
Fractional Growth Marketer (Paid Social + UGC) — EdTech App
New York City, NY (Remote)
Salary Not AvailableMid LevelContract
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the paid app-install growth loop across Meta and performance-focused social platforms, while sourcing UGC creators, running rapid creative tests, and delivering weekly ROI-focused updates to scale high-ROI campaigns.
- End-to-end campaign ownership: platform testing, optimization, and budget pacing for mobile app installs.
- Creative acceleration: brief and execute hooks with UGC, then scale winners through rapid iteration.
- Measurement discipline: weekly CPI and performance signals to guide next bets.
Job Description
Responsibilities
- Launch and optimize paid app-install campaigns on Meta (required) + TikTok or Snap (strong plus)
- Source and brief UGC creators via Billo or Insense — scripts already written, you execute
- Run creative tests, kill losers fast, scale winners
- Report weekly: cost per install, what's working, what's next
Requirements
- You've run mobile app-install campaigns on Meta — you know your CPI and you can prove it
- You've briefed UGC creators before and know what a good hook looks like
- You've marketed a consumer subscription app ($10–$50/month)
- You work lean and don't need a full team to function
Preferred
- Edtech, parenting, or kids/family app experience is a major plus
- Experience with TikTok or Snap advertising (strong plus)
G3MS
G3MS is an AI-powered learning platform that helps teachers close learning gaps and students succeed. With G3MS, teachers get access to micro-learning video lessons, targeted assessments, and real-time progress monitoring. Students love to earn $G3MS tokens they can redeem for gift cards, prizes, and events to their favorite brands.
Headcount Trend
Current headcount: ~9
