Fractional Director of Social & Paid Media (Agency | Meta Focus) at Alliance Marketing Partners | Atlanta, GA

Alliance Marketing Partners

Fractional Director of Social & Paid Media (Agency | Meta Focus)

Atlanta, GA (Hybrid)

Salary Not AvailableDirector/Executive5+ years expInternship

Posted 4 months ago

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Job Summary

Lead social media and influencer programs to deliver measurable ROI for AMP’s multi-client portfolio.

Own social and influencer planning, execution, and optimization with measurable ROI.
Must-have: 5+ years in social media with leadership and Meta Ads Manager expertise.
Standout: Senior social lead for key client accounts with agency experience.

Job Description

Responsibilities

Manage and provide direction to AMP’s social media and influencer team
Set weekly priorities, workflows, and deliverables
Ensure quality control across all social and influencer outputs
Act as escalation point for team and client issues
Oversee planning, execution, and optimization of Meta boosting campaigns
Ensure budget allocation aligns with client objectives
Monitor performance metrics (CPM, CPC, engagement, conversions)
Provide strategic recommendations to improve ROI and efficiency
Help oversee influencer campaign planning and execution
Help guide creator selection, partnerships, and negotiations

Requirements

5+ years of experience in social media marketing, with leadership responsibility
Deep expertise in Meta Ads Manager (Facebook/Instagram boosting)
Proven experience managing influencer marketing programs
Experience managing teams in an agency or multi-client environment
Strong analytical skills with ability to interpret performance data

Nice To Have

Experience with franchise or multi-location brands (QSR, retail, etc.)
Background in agency environments managing multiple clients simultaneously
Familiarity with tools such as Meta Business Manager, influencer platforms, and project management systems (e.g., Monday.com)

Alliance Marketing Partners

If you need the “big Idea” or “The Game Changer” then you are at the right place! Alliance Marketing Partners is an idea factory. Driven by the concept of Entrepreneurial Marketing, AMP is the unique agency that not only provides the creative solution but also executes with flawless efficiency.To find out more contact us at 404-231-1866 or info@alliancemarketingpartners.com.

Founded in 2001

Atlanta, Georgia, USA

102 employees (44 in marketing)

www.alliancemarketingpartners.com