Responsibilities

• Directly manage all paid advertising, AdRoll, AI Marketing/training, Meta, social media platforms, PPC, CPA, ROI, GMB, and OTT.
• Direct in-house assistant; provide guidance, set priorities, and ensure accountability across projects and campaigns.
• Web development and maintenance, own landing page conversion strategy across all acquisition flows.
• Develop and execute Firm’s marketing plan.
• Develop and oversee integrated digital strategies
• Ensure consistency and synergy across paid media, SEO, website enhancements, social campaigns, and email marketing.
• Performance Oversight & Analytics Reporting of KPIs such as website traffic, conversion rates, ROI on ad spend, conversions, and customer acquisition cost.
• Review reports prepared by team members, highlight insights, and present findings to senior leadership.
• Ensure that the client journey across the website, ads, and content is seamless and conversion-focused.
• Oversee development of glidepaths, drip campaigns, and other prospective client touchpoints

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in digital marketing or web operations, with proven leadership/management experience.
• Strong understanding of digital channels (paid ads, SEO, social, design, web dev, AI).
• Data-driven mindset with experience analyzing KPIs and improving ROI.
• Strong understanding of CPA, ROI, attribution, and lead quality metrics
• Excellent communication skills.
• Strong project management skills with the ability to prioritize competing tasks.
• Adaptability and strategic thinking to evolve with market and technology trends.
• Experience with HubSpot CRM, Website development, GMB, PPC, Glidepath, Addroll, and AI Marketing /training.
• Law firm or realtor firm advertising experience a plus.

Preferred

• Law firm or realtor firm advertising experience a plus.