Responsibilities

• Create and maintain sales materials, including presentations, brochures, case studies, product sheets, proposals, one-pagers, and customer success stories.
• Partner with the sales team to understand common customer questions, objections, and opportunities, then translate those insights into effective sales assets.
• Maintain an organized library of current, brand-compliant marketing and sales materials.
• Develop messaging that clearly communicates the company’s value proposition, capabilities, and competitive advantages.
• Support product launches, new service offerings, and other sales initiatives with appropriate content and campaigns.
• Plan and manage trade shows, conferences, customer events, and other industry programs.
• Coordinate registration, booth design, signage, promotional materials, shipping, travel logistics, vendor relationships, and event schedules.
• Develop pre-event and post-event marketing campaigns to drive attendance, booth traffic, and sales follow-up.
• Establish processes for capturing, organizing, and distributing event leads.
• Track event costs, lead volume, opportunities generated, and overall return on investment.

Requirements

• Bachelor’s degree in marketing,communications,business,design, or a related field, or equivalent professional experience.
• 3+ years of experience in a broad marketing, content, communications, demand-generation, or sales-enablement role.
• Strong writing, editing, proofreading, and messaging skills.
• Demonstrated experience creating professional sales and marketing materials.
• Experience planning trade shows, conferences, or business events.
• Experience developing and executing email marketing campaigns.
• Working knowledge of design tools such as Adobe Creative Cloud, Canva, Figma, or similar software.
• Strong project-management and organizational skills.
• Ability to manage competing priorities and complete projects with limited supervision.
• Strong interpersonal skills and the ability to collaborate with sales, leadership, customers, and external vendors.

Preferred

• Experience in the Automotive industry strongly preferred.