Responsibilities

• The full funnel: content → email capture → nurture → conversion. It doesn't exist yet. You build it.
• Social media as a sales channel: optimizing hooks, watch time, captions, CTAs, etc.
• Email marketing: building and running the campaigns and sequences that nurture the audience and drive enrollment.
• The data: what drives follows vs. what drives sales.
• Deploying the testimonials (which are extraordinary — including spontaneous celebrity endorsements) across every channel.

Requirements

• Demonstrated, relevant online sales expertise — real proof you've turned a creator or personal-brand audience into meaningful revenue. Not agency theory, not B2B.
• Clear track record of ownership in this domain. Not just good ideas — the proof that says you haven't just theorized about what could work; you've done it.
• Genuine command of social media as a sales channel — you can look at a piece of content and explain exactly why it will or won't convert: the hook, the first three seconds, the drop-off, the CTA — and then efficiently deliver the fix.
• Email marketing fluency — you've built campaigns and automated sequences that actually convert, and you can show the results.
• Ability to evaluate what's been done — and do it better. Vague strategy is a no.
• Temperament is warm, direct, and grace under pressure — this is mission-driven work, and the relationship with audience is sacred.

Preferred

• GoHighLevel or similar CRM, online course platforms, ManyChat, paid ads.