HOMETOWN BUILDERS UNLIMITED LLC

Fractional Chief Marketing Officer- Construction

Wisconsin, USA (Hybrid)

$3K/mo – $4K/moSenior LevelPart time

Posted 2 weeks ago

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Job Summary

Own end to end marketing for a home services business with budget, plan, and channel ownership across paid search, paid social, and site experiences, driving qualified leads and measurable lift in conversions.

  • Growth/Advertising: Own paid channels including Google Ads and Meta, with retargeting and funnel optimization.
  • Content & SEO: Build content calendars, direct photo/video, landing pages, and site UX to improve rankings and conversions.
  • Measurement & Ops: Create monthly reports and dashboards tying spend to lead quality and pipeline.

Job Description

Responsibilities

  • Build quarterly and annual marketing plans
  • Connect marketing priorities to company goals
  • Manage the marketing budget
  • Review performance and recommend changes
  • Report monthly on lead generation and key marketing numbers
  • Manage Google Ads
  • Oversee Meta advertising
  • Build audience-targeting strategies
  • Improve campaign conversion rates
  • Coordinate retargeting campaigns and lead funnels

Preferred

  • You’ve produced measurable marketing results for home-service companies
  • You know how to connect marketing activity to qualified leads
  • You take responsibility for results and don’t hide behind reports
  • You communicate clearly and follow through
  • You protect the brand and care about the quality of the work
  • You can lead vendors, agencies, and internal team members
  • You bring ideas, but you also know how to test, measure, and improve them
  • You work well with direct access to ownership and leadership
  • You can work from our Slinger office one day per week
  • You're always looking for ways to raise the standard

Marketing Team

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