Responsibilities

• own analog's social presence across instagram, tiktok, and linkedin; strategy, content, and execution
• develop a distinct brand voice that resonates with specialty coffee culture, independent hospitality, and design-forward operators
• create original content (short-form video, photography, and copy) that feels editorial, not promotional
• tell the stories of our partner venues: the founders, the craft, the community
• build and engage a community of hospitality operators, chefs, and regulars
• collaborate closely with the founding team to launch campaigns around product milestones and new venue partnerships
• track performance and iterate. understand what earns attention and what earns trust
• set the tone for how analog talks about recognition, belonging, and what it means to be a regular

Requirements

• 3–6+ years of experience in social media, content, or brand; in-house or agency
• a portfolio showing you can build a distinctive brand voice, not just post consistently
• deep fluency in instagram and tiktok. you understand how culture moves on these platforms
• strong visual instincts: you know what looks good and why, even if you're not a professional photographer
• exceptional writing; you can make a cafe feel cinematic in two sentences
• comfort being a generalist: you can shoot, edit, write, and strategize in the same week
• experience working closely with founders or leadership in fast-moving, ambiguous environments

Nice To Have

• specialty coffee, food, or hospitality brands
• consumer lifestyle or culture-driven startups
• short-form video production and editing
• building social from zero at an early-stage company
• influencer or creator partnerships
• brand photography or art direction