Responsibilities

• Positioning & Narrative
• Own Sapien's core messaging and positioning: who we're for, what we replace, and why now.
• Build and refine buyer personas across CFOs, FP&A, and finance leaders, grounded in real customer conversations.
• Shape the company narrative with the founders, from website copy to investor-facing materials to category POV.
• Launches & Enablement
• Own the product launch process end-to-end: what we ship, how we frame it, and how the market hears about it.
• Arm the sales team with the assets that win deals: pitch decks, battlecards, one-pagers, case studies, and competitive intel.
• Turn customer wins into proof: case studies and stories that make the next deal easier than the last.
• Market Intelligence
• Develop a deep understanding of finance workflows, the modern finance tech stack, and the competitive landscape.

Requirements

• 4–7+ years in B2B SaaS marketing, ideally at a startup or high-growth company where you were a generalist doing the work, not just managing it.
• Full-stack marketing execution. You've personally written blog posts, run ad campaigns, designed assets, pitched press, and built a content calendar. You're not specialized in just one channel, rather working across the board.
• Strong design sense. You can produce polished visuals in Figma, Canva, or similar tools. You don't need to be a professional designer, but your work should look like it came from one.
• Writing that lands. You can write a case study that a CFO forwards to their team, a LinkedIn post that gets shared, and ad copy that converts across different voices
• Data-literate. You understand pipeline attribution, CAC, ad spend ROI, and content performance metrics. You make decisions based on what the numbers say.
• Comfortable moving fast in ambiguity. There's no playbook yet. You'll build it, run it, measure it, and iterate.