Founding Product Marketing Leader

USA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive the market definition and GTM for QL2 by translating complex AI/data tech into a clear value story and building the from-scratch GTM playbook.

  • Own positioning, category narrative, and launches that create market pull.
  • Must-have: proven ability to translate AI/data tech into commercial value.
  • Standout: ownership of the GTM playbook including pricing, packaging, segmentation, enablement.

Job Description

Responsibilities

  • Owning positioning and the category narrative — the story of what QL2 is and why the market needs it now.
  • Translating complex technology into clear commercial value for customers, prospects, partners, and the press.
  • Leading launches that create pull, not just announce features.
  • Influencing product strategy through deep customer and market insight.
  • Building the GTM playbook from scratch — pricing, packaging, segmentation, enablement — and partnering with sales and product to run it.
  • Hiring and developing talent as you grow your career.

Preferred

  • You've taken a technical product 0→1 or 1→10 and helped create a market — not just marketed into one that already existed.
  • You've built positioning, category narrative, and launch strategy — not just collateral.
  • You translate complex AI and data products into clear commercial value, with the technical depth and curiosity to do it credibly.
  • You’ve influenced product strategy, not just messaging, and have credibility across product, sales, and executives.
  • You’ve operated in ambiguity, in founder-led environments, and built the playbook where none existed.
  • You’re hungry to grow your career and capabilities, and eager to work hard to do it.
  • You’re smart.

Benefits

  • Major career and professional development. We develop, grow, and promote talent. The right person in this seat won't stay in it — they'll grow into QL2's early GTM architect.
  • A market-defining opportunity. We have breakthrough technology and an open field. What we don't yet have is the person who can turn it into a market-defining business. That's this role.
  • Direct exposure to founders, product, and the executive team. Real influence, not corporate lanes.
  • Competitive salary, equity, and benefits.
QL2 Software logo

QL2 Software

3.1 Glassdoor

QL2 provides a real-time view of competitor assortments and pricing positions compared to your own to drive repricing efforts and promotional strategies. Our data also comes with visualizations and analytics tools to enable seamless and strategic decision making. Our data is complex and complete but our approach is simple. We give you real-time data when you need it, how you need it.- QL2 clients leverage our proprietary solutions to respond to market changes in real-time, maximizing efficiency and profit.- With solutions available for travel, retail, and every industry in between, we have competitive intelligence for your market’s specific needs.- Our tools are designed to solve your most complex data problems, get a deeper understanding of your competitive market, save you time and resources, uncover your optimal pricing strategy, and improve customer service.- Our suite of solutions make it possible for our clients to solve their challenges and objectives. See how our products lead to more profitable decisions: www.QL2.com

Founded in 2001
Dover, Delaware, USA
242 employees
55% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
12.8K
Traffic Source Mix
Search
28.4%
Direct
30%
Referral
36.5%
Social
3.8%
Paid
1.1%

Headcount Trend

Current headcount: ~245