Responsibilities

• Own Sapien's core messaging and positioning: who we're for, what we replace, and why now.
• Build and refine buyer personas across CFOs, FP&A, and finance leaders, grounded in real customer conversations.
• Shape the company narrative with the founders, from website copy to investor-facing materials to category POV.
• Own the product launch process end-to-end: what we ship, how we frame it, and how the market hears about it.
• Arm the sales team with the assets that win deals: pitch decks, battlecards, one-pagers, case studies, and competitive intel.
• Turn customer wins into proof: case studies and stories that make the next deal easier than the last.
• Develop a deep understanding of finance workflows, the modern finance tech stack, and the competitive landscape.
• Feed structured signal back to product and leadership: how buyers talk, what objections recur, and where the category is heading.