Responsibilities

• Own Product Launches - Build a repeatable product launch process across the company. - Partner closely with Product and Engineering to understand what's shipping before anyone else. - Turn product releases into launch campaigns that customers actually notice. - Create release notes, launch assets, videos, demos, blog posts, and enablement materials. - Ensure every meaningful feature gets communicated clearly and consistently. - Build the operating rhythm that keeps customers excited about Endra's pace of innovation.
• Tell Customer Stories - Interview customers and uncover the moments where Endra changed how they work. - Produce case studies, customer videos, testimonials, and success stories that sales can use every day. - Build a library of proof points that demonstrate measurable customer impact. - Become the internal expert on why customers buy, adopt, and expand with Endra.
• Build Messaging & Positioning - Develop Endra's core messaging framework and value propositions. - Refine ICP definitions alongside Sales and the founders. - Create competitive positioning and battle cards. - Continuously test and improve messaging based on customer conversations and market feedback. - Help ensure everyone—from founders to sales reps—is telling the same story.
• Enable Revenue - Partner closely with Sales to improve win rates. - Build sales collateral, one-pagers, decks, FAQs, objection handling guides, and demo narratives. - Turn product knowledge into tools that help close deals faster. - Become the connective tissue between Product, Marketing, and Go-to-Market.
• Build the Function - Create the playbooks, templates, launch processes, and messaging systems that future product marketers will inherit. - Work directly with founders to shape how Endra is positioned in the market. - Continuously look for opportunities to improve how we communicate our product.

Requirements

• 4–12 years of experience in Product Marketing at a Seed, Series A, or Series B startup.
• You've built product marketing programs from the ground up—not simply operated an existing machine.
• Strong track record of launching products that drove customer adoption and revenue.
• Exceptional written and verbal communication skills.
• Comfortable translating highly technical products into messaging that customers immediately understand.
• Highly organized and able to manage multiple launches simultaneously.
• Curious, analytical, and deeply customer-oriented.
• High agency with a strong bias toward action.

Preferred

• Experience at a startup building software for the physical world (AEC, manufacturing, robotics, industrial software, construction, climate, infrastructure, etc).
• Experience marketing technical AI or developer products.
• Experience interviewing enterprise customers and producing compelling case studies.
• Experience building competitive intelligence programs.
• Design, video, or content creation skills.