Founding Marketing Lead

Responsibilities

• Positioning and messaging: Build a clear messaging framework for specialty practices, larger provider organizations, and pharmaceutical partners. Translate complex healthcare workflows into language that is simple, credible, and differentiated.
• Content and thought leadership: Set editorial priorities and produce customer stories, case studies, executive content, product explainers, industry perspectives, webinars, and other materials that build trust and earn attention.
• Conferences and field marketing: Determine which conferences and specialty meetings warrant investment. Own sponsorship and speaking strategy, executive meetings, pre-event targeting, collateral, on-site execution, follow-up, and ROI analysis.
• Customer proof and GTM enablement: Turn customer outcomes and market insights into decks, one-pagers, case studies, ROI narratives, specialty-specific messaging, and other materials that strengthen commercial conversations.
• Launches and market moments: Develop and execute marketing plans for important product releases, customer wins, partnerships, new specialties, and company milestones.
• Targeted GTM programs: Partner with Growth and Partnerships on focused campaigns, roundtables, webinars, account-based programs, and partner co-marketing tied to commercial priorities.
• Marketing operations: Build the calendar, briefing process, measurement approach, budget framework, and network of freelancers and agencies needed for a lean team to execute effectively.

Requirements

• 4+ years of experience across B2B marketing, product marketing, industry marketing, content, field marketing, or go-to-market roles in an early-stage or high-growth environment.
• Experience as a first or early marketing hire, or ownership of a broad marketing remit without the support of a large team.
• Exceptional writing and editing skills, including the ability to explain technical or healthcare topics clearly without making them sound generic.
• Experience developing positioning, customer proof, and sales materials that founders and commercial teams use in real customer conversations.
• Experience planning and executing conferences or field programs from strategy through follow-up and performance measurement.
• Strong commercial judgment and an understanding of how marketing contributes to qualified engagement, pipeline, sales effectiveness, and event ROI.
• Comfort working directly with senior leaders, managing external creative partners when useful, and using AI tools thoughtfully to improve the speed and quality of your work.
• Based in New York or willing and able to work on-site in New York City.

Benefits

• 100% employer-paid employee health benefits.
• Unlimited PTO.
• On-site work from our Flatiron office in New York City.