Responsibilities

• - Audit and evaluate existing vendor relationships including a design agency and a two-person SEO firm, determine whether they are delivering maximum value, and make the call on what to keep, optimize, or replace
• - Amplify existing SEO efforts and expand into new inbound channels that generate real pipeline for the sales team, not vanity metrics like impressions or MQLs
• - Run website experiments including pricing page layout, time-on-site optimization, and conversion rate improvements
• - Translate Network Right's story into clear, high-value narratives that speak directly to the pain points of IT decision makers, founders, and operations leaders at high-growth companies
• - Build and enforce brand consistency across every touchpoint: AI-generated content, email signatures, onboarding materials, sales collateral, and social
• - Enable the sales team to self-serve pre-approved, on-brand content using approved messaging trained on HubSpot data and recorded sales conversations
• - Own marketing KPIs and performance reporting; analyze the last two years of SEO and inbound data to surface the growth opportunities we have not acted on yet
• - Build reporting that clearly shows what is working, what is not, and where to invest next — not vanity dashboards, pipeline and revenue dashboards
• - Leverage AI tooling including Claude and ChatGPT as core infrastructure for content generation, traffic analysis, workflow automation, and performance optimization
• - Drive content strategy including case studies, client success stories, and social posting to build domain reputation and authority

Requirements

• - 5 to 7 years of marketing experience in a services-oriented business; HR tech, PEOs, HRIS systems, or recruiting tools strongly preferred given the matching buyer persona of HR leaders, engineering leaders, and founders
• - You use data to make decisions and can prove channel performance before you scale it
• - You have managed or evaluated external vendors and know how to get more out of them or replace them when they are not delivering
• - Deep hands-on familiarity with SEMrush, Google Analytics, HubSpot, Webflow, Clay, Apollo, and Google My Business
• - You understand how SEO, content, social, and sales enablement connect and can own all of it without losing the thread
• - You are sales-led in your thinking: SQLs matter, impressions do not
• - You run marketing the way the best operators run their businesses: AI as core infrastructure for drafting, research, production, and analysis, not a tool you reach for when you have extra time
• - Intellectual curiosity and an analytical mindset that can fact-check messaging and understand the business well enough to ensure accuracy in everything that goes out
• - Comfortable being a one to two person function in the short term and owning the output personally before building the team around you

Preferred

• - Background in HR tech, PEOs, HRIS systems, or recruiting tools where the primary buyer is HR or engineering leadership
• - Experience building sales enablement content and training a sales team to use it independently
• - Familiarity with building AI-powered marketing infrastructure from scratch
• - Experience managing a marketing function through a period of rapid company growth

Benefits

• ❤️‍🩹 Health Benefits
• - 100% covered health, dental and vision insurance for you, 50% for dependents
• - Paid Parental Leave
• - HSA/FSA eligibility
• 💸 Rewards & Recognition
• - 401(k) + 4% company matching
• - Annual Bonus Program
• 🌴 Balance
• - Flexible Time Off
• 📚 Learning & Development