Founding Marketing Lead

San Francisco, CA (Unknown)

$150K/yr – $250K/yrSenior Level6+ years expFull time

Posted 4 weeks ago

Job Summary

Owns the end-to-end go-to-market mix including brand and product marketing, messaging for technical audiences, and events, with ownership of analytics, SEO, and GTM engine building for demand generation and reporting.

  • Own brand and product marketing, positioning for sales and technical buyers
  • Lead analytics, site ownership, and publishing cadence
  • Run events end-to-end and manage demand-gen programs

Job Description

Responsibilities

  • Brand & Product Marketing
  • Positioning and messaging that resonates with an AI robotics researcher, a manufacturing engineer, a defense program lead, and an investor alike — technical audiences.
  • Core narrative assets: sales decks, one-pagers, case studies, demo scripts, technical content.
  • Stewardship of the brand system across every surface — including agency output.
  • Stand up analytics, conversion tracking, and SEO for website and other channels then own the site and its publishing cadence after with the support of internal technical team members.
  • Social & Owned Channels
  • Strategy, calendar, and execution on LinkedIn and X — work with partners and internal team to build footage, deployment milestones, technical explainers, founder-led thought leadership.
  • Report on audience quality, engagement, share of voice, referral traffic, and inbound sources.
  • Scope and eventually manage an analyst to absorb production and reporting.
  • Events/Demand Gen:

Requirements

  • 6+ years in B2B marketing, including time where you were doing the work, not directing it.
  • Owned brand and product marketing — positioning and messaging for a sales team.
  • Managed external agencies (web, PR, creative, or events) with strong outcomes.
  • Run a website project end to end with a design or development partner.
  • Hands-on events experience: built the booth plan, worked the show, followed up on leads.
  • Strong writing, an important part of this role.
  • Taste and a point of view. You can say precisely why agency work is off, and you'll push back on us when we're wrong.
  • Credibility with engineers. You'll spend real time with them and need to earn their trust.

Preferred

  • Nice to have: hardware, robotics, industrial automation, or deep tech marketing; familiarity with defense or government-adjacent buyers; HubSpot/Marketo/Salesforce fluency; enough Figma to get a concept across; experience managing a junior marketer or contractor.

Benefits

  • Compensation packages at Foundry Robotics for eligible roles include base salary, equity, and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position, determined by work location and additional factors, including job-related skills, experience, interview performance, and relevant education or training. Foundry Robotics employees in eligible roles are also granted equity based compensation, subject to Board of Director approval. You'll also receive benefits including, but not limited to: Comprehensive health, dental and vision coverage, and generous PTO.

Salaries

Posted range

$150K/yr – $250K/yr

Taken straight from the job posting.

Founding Marketing Lead

San Francisco, CA · Unknown