Founding Marketing Lead

New York, USA (On-site)

$100K/yr – $200K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive growth for Alpaca Health by building acquisition channels, content, and events to scale clinician-led clinics.

  • Own growth initiatives from day one across content, partnerships, and paid channels.
  • Must-have: NYC-based or open to relocation.
  • Standout: Direct ownership of critical initiatives from day one with real impact.

Job Description

Responsibilities

  • Drive provider acquisition through content & community
  • Run webinars and CEUs as a core acquisition channel.
  • Develop organic content across channels to attract and convert providers.
  • Build and nurture community touchpoints (events, groups, ongoing engagement loops).
  • Lead in-person and field marketing strategy
  • Own conference strategy end-to-end (selection, messaging, execution, follow-ups).
  • Design high-leverage in-person experiences that drive pipeline and brand.
  • Own organic growth channels
  • Build and scale SEO as a long-term acquisition engine.
  • Iterate on landing pages and lead magnets

Requirements

  • NYC-based candidates (or candidates open to relocation). We work 5 days a week in person.

Preferred

  • experience in consulting, investing, startup operations, healthcare strategy, or similarly demanding roles

Benefits

  • Direct exposure to company-building at an early stage.
  • Real ownership of critical initiatives from day one.
  • The opportunity to materially impact families and clinicians.
  • A fast learning curve that few roles can match.
Alpaca Health logo

Alpaca Health

ABA should be led by those who know it best—clinicians. Alpaca Health empowers BCBAs to own, operate, and grow independent practices without the administrative burden.We provide:(1) All-in-one technology for scheduling, data collection, and intake(2) Done-for-you admin including insurance credentialing, benefits verification, and prior authorizations(3) Access to insurance contracts so you can get credentialed in weeks, not months(4) Guaranteed two-week payouts & audit protection to keep your revenue flowing smoothlyIndependence doesn’t mean doing it alone. We take the weight off your shoulders—so you can focus on care, not paperwork.Join a growing community of clinician-owned ABA practices.

Founded in 2024
New York, New York, USA
14 employees (3 in marketing)