Drive Finch's early-stage marketing as the founding marketer, owning demand, content engine, and field strategy to build trust and scalable growth.

• Own demand and inbound – assess which channels deserve investment, where we're leaving growth on the table, and build the systems that compound over time.
• Build our content strategy and narrative – decide what stories are worth telling and build the engine to tell them consistently and at scale.
• Craft a social presence with a point of view – develop the voice and strategy that makes Finch worth following, with a focus on being genuine and useful.
• Define and own field marketing – determine events, audiences, and formats that generate pipeline and put Finch in the right rooms.
• Integrate AI into how we market – identify where AI-powered systems create leverage and build the infrastructure to execute.
• Think about what's next – help define trust-first growth as we scale and build the foundation for the next phase.

Responsibilities are summarized above.