Founding Marketer

San Francisco, CA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 13 days ago

Job Summary

Own growth motions end to end for a technically savvy audience, turning heavy inbound into repeatable pipeline across self-serve and sales-assisted motions, and steward the funnel metrics, experimentation, and AI-enabled scaling.

  • Own the funnel and experiments to turn inbound into pipeline
  • Align messaging for technical buyers across channels
  • Forecast CAC, payback, and overall pipeline performance

Job Description

Responsibilities

  • You own how MintMCP grows. Turn heavy inbound into measurable, repeatable pipeline across both motions: self-serve, where an engineer tries the gateway, and sales-assisted, where security review turns into a company-wide deal.
  • You own positioning for a technical buyer and demand gen across SEO, AEO, paid, and content.
  • You run a webinar series and a steady stream of campaign experiments, build outbound from the ground up with the AE team, and own the lifecycle that turns signups, trials, and security reviews into pipeline.
  • You also own the numbers: how every channel performs, CAC, payback, and a forecast the team can plan against.
  • This role calls for a senior growth marketer with the range to set the message, pick the highest-leverage bets, and instrument the funnel, then use agents to run it.
  • The work is to look at a messy funnel, find the bottleneck, design the experiment, ship it the same day, and read the data the next morning.
  • You report to the CEO and work across the GTM team. The role is in person.

Requirements

  • You have built a growth marketing function from zero. You have turned messy demand into measurable pipeline at an early-stage B2B company, ideally dev-tools, infra, or security, and you can point to the number.
  • You have real positioning and messaging instincts for a technical buyer. You can hold a conversation with engineers, security leaders, and AI leaders, and turn it into content and campaigns that land.
  • You have run demand across multiple channels, some mix of SEO, AEO, paid, lifecycle, and content, and you know how to pick the next lever, not just operate the one you know best.
  • You have run both a self-serve PLG motion and a sales-assist motion into a buying committee, and you know they need different plays.
  • You own the numbers. You are fluent in attribution and funnel analytics, and you can model CAC, payback, and a forecast the team can plan against. If that is not your background, you partner well with whoever owns it.
  • You are deeply AI-native and already use agents to multiply yourself. You have built or directed agentic workflows, not just used AI tools, and you are excited to run a fleet of agents as your team instead of hiring one.
  • You thrive before the playbook exists. You decide what matters, ship within hours, measure what happened, and change direction without a mature org around you.

Preferred

  • You have stood up outbound that worked, partnering closely with AEs on targeting, messaging, and sequencing, not just running campaigns on your own.
  • Experience taking a product upmarket, or repositioning and repricing one.
  • Having built this once already at an AI-native company.
  • Field marketing or events experience.

Benefits

  • Health benefits, on a team that puts family and health first.

Founding Marketer

San Francisco, CA · Hybrid