Responsibilities

• Run the Meta account day-to-day — structure, audiences, bidding, exclusions, scaling and pulling back.
• Ship creative at volume: brief and cut UGC, statics and short-form video, write the hooks, and keep a testing calendar running every single week
• Build and test the landing pages and funnel — quiz, offer, checkout, first-session booking. The ad is half the CAC; the page is the other half
• Keep tracking and attribution honest — pixel and CAPI, events, UTMs, post-purchase survey, and a view of blended CAC we'd both bet the budget on
• Extend where the math works — Google, YouTube, TikTok, Reddit, newsletters, creators and affiliates. Meta first, then whatever earns its place
• SEO and AI search — build out our/learn library so we get found in Google and cited by ChatGPT, Claude and Perplexity when someone asks what to do about muscle loss on a GLP-1
• Organic social — Instagram, TikTok and YouTube Shorts, with the same hooks you're already testing in paid. Winning organic becomes paid creative and back again
• Community — Reddit and Facebook groups where these conversations actually happen, showing up usefully rather than posting links
• Lifecycle — email and SMS from first click through to retention, so paid isn't carrying the whole funnel
• The numbers — Own the dashboard — spend, CPM, CTR, hook rate, CPL, trial starts, trial-to-paid, CAC by channel and cohort, retention and payback. Reported weekly, without being chased

Requirements

• Run the Meta account day-to-day — structure, audiences, bidding, exclusions, scaling and pulling back.
• Ship creative at volume: brief and cut UGC, statics and short-form video, write the hooks, and keep a testing calendar running every single week
• Build and test the landing pages and funnel — quiz, offer, checkout, first-session booking. The ad is half the CAC; the page is the other half
• Keep tracking and attribution honest — pixel and CAPI, events, UTMs, post-purchase survey, and a view of blended CAC we'd both bet the budget on
• Extend where the math works — Google, YouTube, TikTok, Reddit, newsletters, creators and affiliates. Meta first, then whatever earns its place
• SEO and AI search — build out our/learn library so we get found in Google and cited by ChatGPT, Claude and Perplexity when someone asks what to do about muscle loss on a GLP-1
• Organic social — Instagram, TikTok and YouTube Shorts, with the same hooks you're already testing in paid. Winning organic becomes paid creative and back again
• Community — Reddit and Facebook groups where these conversations actually happen, showing up usefully rather than posting links
• Lifecycle — email and SMS from first click through to retention, so paid isn't carrying the whole funnel
• Own the dashboard — spend, CPM, CTR, hook rate, CPL, trial starts, trial-to-paid, CAC by channel and cohort, retention and payback. Reported weekly, without being chased

Preferred

• Worked on health, fitness, wellness or telehealth — you know what you can and can’t say in an ad
• Shot or edited your own creative, or run a creator and UGC pipeline
• Run a subscription funnel where retention and payback mattered more than first purchase
• Built your own automations — n8n, Zapier, scripts, LLM workflows — to remove your manual work

Benefits

• Competitive base + performance upside.
• Base plus a bonus tied to the numbers you own — acquisition volume at target CAC, not vanity metrics.