Responsibilities

• Find creative, scrappy ways to get Circleback in front of more people–the product sells itself once people try it, so the job is figuring out distribution
• Build and run growth experiments across channels (paid, organic, community, partnerships, content) with a bias toward finding what actually scales, not just what looks busy
• Drum up buzz for product launches–coordinate releases, build anticipation, and make sure the right people know about what we're shipping
• Define and own Circleback's brand positioning and messaging–figure out what we want people to think when they see Circleback, and make that show up consistently everywhere
• Map the user journey from first touch to company-wide deployment, identify where people drop off, and work with the team to fix it
• Set up automated growth systems (retargeting, intent-based lead capture, website conversion tools) that compound over time
• Dig into product and user data to inform decisions about who to target, what's working, and where the biggest opportunities are
• Explore sales-assisted motions for expanding within companies that already have individual users on Circleback
• Work with contractors or agencies as needed for design, ads, or other specialized work

Requirements

• Experience owning the full marketing function at an early-stage company
• Ability to run growth experiments, build automations, and analyze data
• Strong writing and positioning skills; ability to craft brand messaging
• Comfort with brand work and growth experimentation
• Self-motivated, fast, resourceful; can work without explicit directions
• Attention to detail in brand presentation

Preferred

• Design background is a plus
• Strong taste and attention to detail in brand appearance