Founding Marketer

Responsibilities

• Write the definitive account of what Assemble does, the outcomes it delivers, and how it's different from anything else on the market
• Set up our account-based marketing structure with sales, including the target accounts we'll go after first
• Give our go-to-market team clear positioning and the materials to use it: decks, case studies, scorecards, and positioning docs
• Launch a well-defined marketing strategy that brings in qualified leads
• Regularly reach health system decision-makers and influencers through channels we own
• Generate $20M in qualified leads from health systems
• Plan and run our presence at industry conferences and events, our biggest marketing channel
• Shape our marketing strategy and budget in partnership with the founders
• Find ways to use AI and automation to do more as a team of one

Requirements

• Experience leading B2B marketing at an early-stage startup with an enterprise focus, with results you can point to
• Experience running account-based marketing and sales-led pipeline programs for enterprise buyers
• Experience creating the materials sales teams use, like decks, case studies, and positioning docs
• Based in New York City or willing to relocate (relocation support available), and able to travel 10–15% of the time

Preferred

• You've built a B2B or enterprise marketing function from the ground up, or were one of its first two marketers
• Experience marketing to health systems or other healthcare buyers
• Experience running conference and event programs
• A background in marketing or business

Benefits

• Early teammates also share in meaningful equity.
• relocation support available
• Hybrid work arrangement (inferred from Description)