Responsibilities

• Shape the GTM strategy: Partner closely with the Co-Founder & Chief Commercial Officer to translate market, customer, and commercial insights into a focused marketing strategy.
• Own product marketing: Develop positioning, messaging, value propositions, competitive narrative, sales plays, and customer-facing materials — translating a highly technical product into compelling business outcomes for diverse utility stakeholders.
• Develop an account-based motion: Build a strategic approach to engaging priority utilities and their buying groups across acquisition, expansion, and advocacy.
• Establish market credibility: Turn customer outcomes and industry insights into thought leadership, customer proof, executive content, events, and a strong voice in the utility ecosystem.
• Stand up the marketing function: Establish the operating model, priorities, KPIs, budget, and resources needed to support the next stage of growth.
• Build and lead the team: Once the strategy and operating model are established, hire and develop the marketing team needed to execute against the highest-priority opportunities and scale the function over time.
• Use AI as leverage: Develop practical AI-enabled workflows for research, account intelligence, content, personalization, and marketing execution.

Requirements

• 8+ years in B2B SaaS marketing, with real depth supporting enterprise GTM motions
• Experience building a marketing function, or a substantial part of one, in an early-stage or rapidly growing company
• A track record of building strategy from first principles rather than applying a conventional marketing playbook
• Skill translating technical products into compelling narratives for executive, technical, operational, and commercial audiences
• Experience building ABM or strategic-account programs, partnering closely with Sales and Customer Success
• Demonstrated track record of achieving measurable results and ROI
• MUST be in PST time zone