Youth Pathways Intitiave

Founding Head of Marketing and Outreach

Boston, MA (Hybrid)

Salary Not AvailableIntern/New GradPart time

Posted 2 months ago

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Job Summary

Own the early growth engine for YPI by designing and executing outbound outreach, pipeline management, and brand messaging to surface partnerships with schools and educators.

  • Growth & Outreach Execution: Build and manage outbound campaigns across email and LinkedIn, personalize communications, and drive qualified opportunities to leadership.
  • Pipeline Management & Growth Operations: Maintain tracking, surface pipeline movement, and provide weekly updates on activity and progress.
  • Brand, Messaging & Marketing Execution: Draft outbound messaging, support collateral updates, and keep educator-facing communications consistent.

Job Description

Responsibilities

  • Growth & Outreach Execution: Execute outbound outreach campaigns across email, LinkedIn, and relevant channels
  • Growth & Outreach Execution: Personalize outreach communications based on institutional fit, audience, and partnership context
  • Growth & Outreach Execution: Manage structured follow-up cadences to maintain consistent engagement
  • Growth & Outreach Execution: Identify qualified opportunities and surface them to leadership
  • Growth & Outreach Execution: Support outreach strategy refinement based on response trends and market feedback
  • Pipeline Management & Growth Operations: Maintain outreach tracking systems and partnership pipeline records
  • Pipeline Management & Growth Operations: Log communications, follow-up timelines, responses, and engagement outcomes
  • Pipeline Management & Growth Operations: Monitor lead progression across defined pipeline stages
  • Pipeline Management & Growth Operations: Produce clear weekly updates on outreach activity, response trends, and pipeline movement
  • Brand, Messaging & Marketing Execution: Draft and refine outreach messaging, email templates, and external communications
  • Brand, Messaging & Marketing Execution: Support updates to one-pagers, presentations, and marketing collateral
  • Brand, Messaging & Marketing Execution: Maintain consistency across YPI's public-facing messaging
  • Brand, Messaging & Marketing Execution: Ensure written communications reflect standards appropriate for educators, administrators, and institutional partners
  • Digital Presence & Content: Manage YPI's LinkedIn presence and other relevant digital platforms
  • Digital Presence & Content: Develop and maintain a consistent, professional content cadence
  • Digital Presence & Content: Monitor engagement patterns and refine execution over time

Requirements

  • Current sophomore, junior, or senior; recent graduate; or early-career professional
  • Strong written and verbal communication skills with high editorial judgment
  • Demonstrated organizational discipline and follow-through
  • Ability to manage outreach workflows, communication systems, and structured follow-up independently
  • Familiarity with LinkedIn, email-based outreach, and standard digital communication tools
  • Availability to commit approximately 10–15 hours per week
  • Ability to represent an emerging organization externally with professionalism

Nice to Have

  • Experience in marketing, growth, communications, or brand execution
  • Background in sales, business development, outreach, or partnership-building
  • Experience in startup, early-stage, or entrepreneurial environments
  • Leadership in student organizations, consulting, or structured project-based roles
  • Familiarity with tools such as Canva, Google Workspace, Excel, ClickUp, or CRM platforms
  • Interest in education innovation, youth development, or financial literacy