Growth Marketing Lead
Launch Day
USA (Remote)
$110K/yr - $150K/yrIn-houseFull-timeMid level4+ years exp.
15 hrs ago
Founding Head of Growth
San Francisco, CA (On-site)
Salary Not AvailableSenior Level5+ years expContract
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead growth for a venture-backed DTC health startup as Head of Growth, owning multi-channel acquisition in regulated addiction treatment and driving scalable patient outcomes.
- Own multi-channel DTC acquisition strategy and funnel optimization for regulated addiction treatment.
- Must-have: 5+ years scaling health-tech growth marketing in a startup from 0 to 1.
- Standout: deep expertise in regulated markets with compliance-focused, patient-trust building.
Job Description
Responsibilities
- Scale DTC Acquisition: Architect and execute multi-channel growth strategies (Paid Social, Search, SEO, and Partnerships) tailored specifically to the addiction recovery and regulated health sectors.
- Optimize the Full Funnel: Relentlessly test and optimize landing pages, onboarding flows, and conversion metrics to lower CAC while maintaining high-quality patient acquisition.
- Navigate Compliance: Design high-converting campaigns that strictly adhere to healthcare advertising regulations (e.g., HIPAA, LegitScript) and the highest ethical standards in behavioral health.
- Data-Driven Execution: Establish the analytics infrastructure to measure attribution, ROI, and growth KPIs. Translate data into actionable insights to inform product, clinical, and operational decisions.
- Market Expansion: Identify and unlock new growth levers, testing innovative messaging around our unique clinical value propositions and modern treatment methodologies.
Requirements
- Proven DTC Experience: 5+ years of experience in health tech growth marketing, with a track record of scaling DTC channels from 0 to 1 in a fast-paced startup environment.
- Regulated Market Expertise: Deep, hands-on understanding of customer acquisition within regulated health, wellness, or behavioral health markets. You know how to drive growth while maintaining patient trust and strict legal compliance.
- Analytical Rigor: Highly proficient with modern growth and attribution tooling. You base your decisions on unit economics, contribution margins, and real data.
- Hands-On Builder: You are a strategic thinker who is equally comfortable getting in the weeds to write copy, build testing frameworks, and launch campaigns.
- Mission-Driven Alignment: A strong drive to disrupt the status quo in the addiction recovery space and build a scalable business that fundamentally changes lives.
Benefits
- Be a foundational leader at a fast-moving startup revolutionizing the addiction treatment space.
- Shape the future of behavioral health by scaling modern, evidence-based addiction treatments.
- Build a powerful business engine that directly impacts one of the most pressing societal crises of our time.
Livelyhood
Discreet, high-impact peer recovery support for those who refuse to let substance dependence define their limits.Turn your lived experience into Livelyhood.
Headcount Trend
Current headcount: ~1
