Responsibilities

• Brand Protect and evolve the WomenKind brand across every public touchpoint. Help define the voice, visual language, storytelling, positioning, and cultural identity of the company. Maintain an unusually high standard for the details — because premium brands are built through hundreds of details.
• Editorial, content, and thought leadership Build WomenKind into a trusted and compelling source for sophisticated conversation about women’s health and midlife. Develop the editorial strategy across web, email, social, video, podcast, and emerging channels. Work directly with the founder on articles, interviews, scripts, commentary, and thought leadership. Help establish an editorial voice that is medically intelligent without sounding institutional, and beautiful without becoming superficial.
• Podcast and media Lead the editorial development and launch of a professionally produced WomenKind podcast in partnership with our production and marketing teams. Shape topics, guests, research, interview briefs, and editorial direction. Then build the system around it: one excellent conversation should become a thoughtful ecosystem of articles, clips, newsletters, social content, earned media, and search authority.
• Organic growth, SEO, and discovery Own WomenKind’s organic growth strategy and direct our external SEO resources. You should understand technical SEO, content strategy, search intent, authority development, local search, analytics, and conversion well enough to evaluate excellent work and challenge mediocre work. You should also be thinking about how discovery is changing — generative search, answer engines, AI-assisted research and AI advertising, and the increasing importance of authoritative original content.
• Growth and measurement In year one, the priority is to build authority: a disciplined editorial cadence, a distinctive podcast and media presence, stronger organic search visibility, earned attention, referrals, and a high-performing specialist bench. Establish the metrics that matter, strengthen conversion across the journey, and test paid acquisition selectively—without allowing short-term tactics to erode long-term brand value.
• AI and emerging technology Use AI thoughtfully for research, competitive intelligence, editorial development, repurposing, audience insight, experimentation, analytics, and workflow automation. Work with our technology partners to identify where AI can create a real advantage for WomenKind — and where it is simply noise.
• Agency and partner leadership WomenKind intends to remain lean. Rather than immediately building a large internal marketing department, you will direct excellent outside specialists in the United States and internationally. Write strong briefs. Set clear expectations. Manage budgets. Evaluate work critically. Create accountability. Most importantly, make independent specialists function like one exceptional team.
• Location, compensation, and upside - This is a hybrid role based in Salt Lake City/Park City, with 3 days per week of in-person work. Relocation assistance is available. Exceptional candidates outside Utah may be considered if they can meet the role’s in-person requirements.
• Base salary: $160,000–$195,000, commensurate with experience
• Target annual bonus: 15%, based on individual and company objectives unrelated to clinical decision-making

Requirements

• At least eight years of progressively senior brand and marketing experience
• Demonstrable experience helping build or materially grow a premium consumer brand
• Exceptional brand judgment and visual taste
• Outstanding writing, editing, and storytelling instincts
• Experience in luxury, prestige beauty, premium wellness, hospitality, fashion, consumer lifestyle, membership, or another high-touch premium category
• Experience in a regulated category—or demonstrated judgment and the ability to learn healthcare marketing constraints quickly
• Strong command of organic growth, content strategy, and SEO
• Genuine fluency with AI-enabled marketing tools and workflows
• Experience directing sophisticated creative, SEO, digital, PR, media, or production partners
• Experience with video, podcast, editorial, or thought-leadership content

Preferred

• Experience in healthcare or women’s health is valuable, but it is not required. We would rather teach an extraordinary premium/luxury consumer-brand builder about healthcare, than hire a conventional healthcare marketer who does not understand premium brands.

Benefits

• Health, dental, vision, 401(k), and relocation assistance for the right candidate.