Responsibilities

• Help shape and execute growth initiatives across multiple channels and audience segments, and craft content tailored to their specific workflows and daily contexts.
• Produce and ship content natively across our primary channels such as X/Twitter, LinkedIn, Reddit, and other emerging platforms, adapting format, voice, and hooks to match the culture and rhythm of each platform.
• Build and scale our creators, partners, and communities ecosystem: identify creators, educators, and vertical thought leaders who genuinely understand the product; help them develop authentic content; build long-term relationships.
• Run experiments across messaging, content formats, audience targeting, and channel strategy.
• Become the internal voice of the customer by staying close to users, community conversations, support feedback, and usage data — and channel those insights back to product, design, and leadership to sharpen positioning, messaging, and go-to-market execution.
• Collaborate cross-functionally with product, design, and leadership to support growth priorities

Requirements

• Experience in growth, marketing, content, or partnerships at a startup or fast-moving company. You have shipped things, not just strategized about them.
• Culturally fluent in internet platforms. You have strong instincts for what makes someone stop, click, share, or comment on X/Twitter, LinkedIn, and Reddit. You think in hooks, not headlines.
• Excellent writing and communication skills in English, with the ability to shift tone and format across platforms and audiences.
• A builder mindset with a bias toward speed. You are more comfortable running ten small experiments than perfecting one big campaign.
• Strong user empathy and the ability to connect product value to real, specific moments in a user's day — not abstract benefits.
• Comfort working in ambiguity and taking full ownership in an early-stage environment where the playbook doesn't exist yet.

Nice To Have

• You are an absolute power user of AI tools, treating them as an extension of your own mind to 10x your productivity and rapidly generate boilerplate or complex logic.
• You are a former founder or have a history of attempting to build and launch your own products from scratch. This entrepreneurial DNA is a massive plus.