Responsibilities

• This is a hands-on, direct execution role, you\'ll own user acquisition and work directly with the founding team to scale Ping across paid, organic, creative, and product-led channels.
• This is not a role where you manage one channel. You\'ll work across campus, creators, partnerships, events, referrals, social, and new growth experiments, wherever users can come from.
• You should be comfortable doing both strategy and execution.
• One day you might be building a campus referral program, the next negotiating a creator collaboration, showing up at an activation, interviewing users, or filming a TikTok yourself.
• You should be extremely strong in at least one of these areas:
• 1. Organic and growth loops
• You understand and build channels that compound: referrals, ambassadors, creators, communities, merchant partnerships, events, and product loops that make it easier for one user to bring the next.
• You are not just trying to buy users. You are building the moat underneath the funnel.
• We don\'t just want to acquire users one at a time.
• 2. Paid acquisition

Requirements

• Bias to action. You execute. You don\'t spend two weeks building a deck about how to reach college students — you talk to students, test something, see what happens, and improve it.
• Extremely resourceful. You find unconventional ways to get things done. If cold outreach isn\'t working, you find someone who already knows 50 merchants.
• Strong consumer instinct. You understand why people download an app, show up to something, invite a friend, share content, or stop using a product. You pay attention to culture, social media, communities, and how people actually behave.
• Comfortable with people — and on camera. You enjoy talking to users and are comfortable representing Ping publicly. You can walk into a student event, talk to a creator, pitch a community organizer, interview someone on the street, or jump into a TikTok when needed.
• Data-oriented. You care about outcomes, not activity. You want to know which channels brought users, how many activated, what they cost, whether they came back, and what we should do differently next week.
• You’ve built something that grows. Maybe you’ve grown a consumer app, community, marketplace, or social product; built an acquisition channel from zero; run a campus or ambassador program; worked with creators; built referral loops; organized offline activations; or created short-form content yourself. We care less about the exact title you had and more about what you actually made happen.
• Experience at an early-stage startup is a plus.
• Strong opinions on why consumer products spread are even better.
• Compensation: base salary $80,000 - $100,000 + bonus + meaningful founding-team equity

Preferred

• Experience at an early-stage startup is a plus.
• Strong opinions on why consumer products spread are even better.