You’ll own how the market discovers, understands, and trusts Starboard — from a near-blank brand canvas to a repeatable demand engine. Establish our voice online, turn the freight conference circuit into pipeline, build SEO from the ground up, and stand up the self-serve lead-gen motion behind Starboard Light, our lighter, faster on-ramp into the product. Work directly with the founder and the commercial team, and you’ll have unusual latitude: define the playbook, pick the tools, and build the function. This role suits a builder who’s equally comfortable writing a landing page, running a booth, debugging an attribution model, and arguing about positioning. Brand & online presence: Establish Starboard's brand, voice, and visual identity across web, LinkedIn, and the channels where forwarders actually pay attention. Build and own the website and content engine — positioning, messaging, case studies, and thought leadership that make us the obvious choice in a category most people didn't know existed. Grow our share of voice in the freight and logistics-tech conversation. Event marketing: Plan and run Starboard's presence at industry events and conferences (think GLA, JCtrans, and the regional forwarding networks), turning expensive booths and travel into measurable pipeline. Own pre-event outreach, on-site capture, and post-event follow-up in tight coordination with sales and SDRs. Build a repeatable event playbook: which shows to attend, what to spend, and how to measure return. SEO & inbound: Build SEO from zero — technical foundation, keyword and topic strategy, and a content roadmap that compounds. Grow organic traffic into a reliable, low-cost top-of-funnel channel that ranks for the terms forwarders search when they're ready to buy. Lead generation — Starboard Light: Design and run the demand-gen and self-serve acquisition motion for Starboard Light: paid, organic, lifecycle, and conversion-rate optimization across the funnel. Instrument the funnel end to end — sign-ups, activation, and conversion — and report on CAC, pipeline, and what's actually working. Partner with product and sales to turn Light users into qualified opportunities for the core platform.