Founding Growth & Marketing Lead

Responsibilities

• Messaging and positioning: talk to customers, learn how they describe their pain and rewrite our site, decks, outreach and product copy in their language.
• Brand and content: run LinkedIn, blog, video, case studies and event material. Produce most of it yourself with AI tools and direct our social media manager on the rest.
• Funnel and growth: own the numbers from first touch to booked meeting. Set up tracking, run outbound and paid as experiments with a budget you defend, kill what does not work.
• GTM organisation: turn the CEO’s plans into a calendar of launches, campaigns, events and outreach with owners and dates. Run the weekly GTM review.
• AI agents and tooling: build and manage the agents and automations that run our marketing. You should be the most fluent Claude user in the company.
• Product input: bring what you hear from the market into product decisions and write the copy inside the product.
• Updates and narrative: draft the weekly customer and investor updates and keep our story consistent everywhere.

Requirements

• Have been the first or only product/marketer somewhere before, ideally at an early-stage startup.
• Write well and fast, and have something you wrote that got a response.
• Can read a funnel dashboard and explain why a number moved.
• Use Claude or similar daily and have built at least one agent or automation that did real work.
• Can make a short video with current AI video and design tools, no production team.
• Can organise other people’s chaos into a plan and hold them to it, including the CEO.

Preferred

• Bonus: have sold or marketed into insurance, claims, restoration, TPAs or another relationship-driven industry.