Responsibilities

• Build and evolve Arcessio’s brand, positioning, messaging, and category narrative.
• Own our website, landing pages, and conversion strategy to turn visitors into engaged users and customers.
• Create original thought leadership across blogs, LinkedIn, videos, webinars, podcasts, presentations, customer stories, and industry content. We value original insight over AI-generated noise.
• Design and build AI-powered marketing systems, automations, and workflows that enable a small team to perform like a much larger organization.
• Own SEO, AEO (Answer Engine Optimization), SEM, paid search, email marketing, marketing automation, and analytics.
• Launch and optimize campaigns across LinkedIn, Reddit, engineering communities, and other channels where technical buyers learn and collaborate.
• Lead product marketing, including launches, competitive positioning, case studies, sales collateral, and customer storytelling.
• Build a product-led growth engine that attracts engineers through our platform while supporting enterprise sales into industrial companies and the U.S. Department of Defense.
• Own Arcessio’s event strategy, including trade shows, conferences, webinars, and customer events — driving pre-event outreach, meeting generation, partner engagement, and post-event pipeline conversion.
• Continuously measure, experiment, and optimize every stage of the customer journey through data-driven decision making.

Requirements

• We’re far more interested in builders than years of experience. The ideal candidate is relentlessly curious, deeply AI-native, and energized by creating leverage through automation.
• An exceptional writer with outstanding judgment, taste, and storytelling ability.
• You use AI as a force multiplier — not a replacement for original thinking — and understand the difference between AI-generated content and genuine thought leadership.
• Experience building AI-powered workflows that automate repetitive work, improve quality, and dramatically increase execution speed.
• Comfort moving quickly, experimenting often, and building systems rather than simply managing campaigns.
• Analytical, resourceful, and excited to challenge conventional marketing approaches.
• You thrive in an early-stage startup where priorities evolve quickly and everyone builds.
• AI-native experience
• This role is designed for someone who lives and breathes AI. You are constantly exploring new models, tools, agents, and workflows — not because someone tells you to, but because you’re naturally curious about what’s possible.
• Deep hands-on experience with leading AI platforms such as ChatGPT, Claude, Gemini, Perplexity, Cursor, Lovable, Midjourney, Runway, ElevenLabs, Descript, n8n, and Zapier.

Preferred

• Product-led growth (PLG) companies where marketing and product drove customer acquisition.
• Marketing technical products to engineers, developers, or other highly technical buyers.
• AI, developer tools, cybersecurity, infrastructure software, robotics, manufacturing technology, CAD, industrial software, or similar technical markets.
• Building marketing functions from the ground up in an early-stage startup.
• Traditional enterprise-only marketing experience without hands-on AI experimentation is unlikely to be sufficient for success in this role.
• Examples of AI-powered workflows, automations, or systems you’ve built that significantly improved marketing effectiveness, accelerated execution, or created measurable business impact.
• Show us something you’ve built — we’re more interested in your curiosity and creativity than a perfectly polished résumé.