Responsibilities

• Own the Pipeline Number: Own a target for qualified neurologist and practice decision-maker conversations delivered to the sales team each month; build the connective tissue between marketing activity and pipeline; continuously test and optimize.
• Build Virtual and Digital Demand: Stand up and scale demand through paid and digital channels; own budget, targeting, creative direction, and ROI; run webinars, virtual roundtables, email, and content; build presence in physician communities and peer-to-peer channels; hunt for new channels.
• Own Conference and Field Strategy: Set conference strategy, budget, and goals; own the booth, content, swag, and pre/post-event plays; equip regional AEs to represent Craniometrix on the floor; support marquee events in person.
• Make It a System: Turn effective channels into repeatable, scalable motions; partner with Account Executives and Growth Strategy & Operations; feed insights back into messaging, positioning, and differentiation.

Requirements

• 2+ years in B2B demand generation, growth, or digital marketing, with real pipeline to show for it.
• A track record of generating real pipeline and hitting lead targets.
• Hands-on fluency with paid and digital channels (Google Ads, LinkedIn, and the like) and modern marketing and sales tooling.
• Ability to design, run, and read an experiment; know when to bring in an outside specialist.
• A creative channel-builder who can reach a hard-to-reach audience and own it from idea to ROI.
• Comfort representing the company to a clinical audience, including in person.
• Strong written and verbal communication with the polish to represent the company well externally with physicians and partners.
• Highly organized, analytical, and comfortable owning a number.
• Periodic travel to support marquee conferences and for team and strategic meetings.

Nice to Have

• Experience marketing into healthcare practices, specialty care, or physician audiences.
• Exposure to healthtech, SaaS, or value-based care.
• A track record of building a demand gen motion from scratch, especially through digital and virtual channels.
• Experience designing conference and event strategy, not just staffing it.