Founding Growth Marketer, B2B

Responsibilities

• The B2B website: team and pricing pages, landing pages for the professions that use Pocket most, and the path from visit to talk-to-sales
• Paid acquisition for B2B: Meta, Google, LinkedIn, etc.
• Content and SEO: finding what brings in business buyers and doing it, from guides to comparison pages
• Proof: case studies, customer logos, review sites, and the third-party coverage buyers and AI search look for
• Lifecycle: email and in-app campaigns that move people using Pocket at work toward a team plan
• Creative: briefs, testing and a steady flow of new ads, made with our designer
• Tracking and data: attribution, dashboards and experiments you set up yourself, cost per deal by channel, and what you change when it moves

Requirements

• 3+ years in growth or performance marketing, at least part of it selling to businesses
• Hands-on: you've run the paid campaigns, shipped the pages and written the copy yourself
• You know when content or SEO will beat paid, and when it won't
• You write clearly and fast: headlines, landing pages, emails
• AI-native: LLMs, no-code tools and automations are how you work
• Data-driven, with an engineering streak: SQL, tracking and attribution setup, dashboards you build yourself
• Comfortable starting with no B2B playbook and making the calls yourself

Preferred

• Marketing hardware plus subscription
• Turning individual users into team accounts
• Webflow, HubSpot or similar tools, hands-on
• Python or scripting to automate your own work
• An engineering or analytics background